TikTok Launches New ‘TikTok Radio’ Station in Partnership With SiriusXM and Pandora
TikTok is looking to reinforce its connection with music trends via a new partnership with SiriusXM and Pandora that will see the creation of ‘TikTok Radio’, a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US. As explained […]
Instagram Rolls Out New Option to Hide Like Counts on Posts, Which is Also Coming to Facebook
It’s been in testing for a while, and has even been implemented as the only display option in some regions. But today, Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on […]
Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts
Instagram is looking to help more creators make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app. As explained by Instagram: “Based on feedback from creators and businesses, today we’re launching insights for Reels and Live. We have been inspired by the ways our community […]
The Power of TikTok for Marketers and Advertisers
Whether you like it or not, whether you use it personally or not, there’s no denying the rising influence of TikTok, based on its enduring popularity, particularly among younger users. Despite various challenges, including the threat of a full ban in the US, and an actual full ban in India, the app has remained atop the download charts for […]
Money is on the way
After Youtube announcing a new version for their website and app, which is a lot like TikTok short videos, the company has released a 100 million dollars fund for “Shorts” creators. Youtube explained: “Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means […]
Instagram’s new tool
Instagram developed a new captition sticker for stories, which is already out for anyone who is interested in using it. After testing new stickers for stories, for the past months, the Instagram team decided to launch a captition sticker which will increase the accessibility of the app. Such a move is so important, it […]
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success. “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights […]