After Youtube announcing a new version for their website and app, which is a lot like TikTok short videos, the company has released a 100 million dollars fund for “Shorts” creators.
“Since Shorts is a new way to watch and create on YouTube, we’ve been taking a fresh look at what it means to monetize and reward creators for their content. We’re introducing the YouTube Shorts Fund, a $100M fund distributed over the course of 2021-2022. Anyone is eligible to participate in the fund simply by creating unique Shorts that delight the YouTube community.”
This new way of recording and producing videos are rising since Covid-19 Pandemic started. Nothing better than stimulate creative people to develop creative content, by paying them.
Youtube promises to construct a better infrastructure than seen nowadays, with the goal to attract more people to the app and put a stop on the migration to TikTok.
Nowadays, it seems like every app are fighting to beat or decrease the most they can, TikTok grown.